{"product_id":"paquet-pernot-1912-leonetto-cappiello-vintage-kunstdruck","title":"Paquet Pernot (1912) – Leonetto Cappiello Vintage Art Print","description":"\u003cp\u003e\u003ca href=\"\/en\/collections\/leonetto-cappiello-poster\" title=\"Leonetto Cappiello Poster\"\u003eLeonetto Cappiello\u003c\/a\u003e revolutionized the visual language of advertising graphics in \u003ca href=\"\/en\/collections\/vintage-poster-1901-1920\" title=\"Vintage Poster 1901 bis 1920\"\u003e1912\u003c\/a\u003e with this design for Biscuits Pernot. The \"father of modern poster art\" no longer relies on delicate ornaments here, but on strong contrasts and a clear staging: Against a deep red, architectural background, a salesman presents the stackable biscuit boxes to an elegantly dressed lady in blue. The motif condenses the zeitgeist of the Belle Époque and demonstrates the advertised modernity and practical storage through the graphic stacking of the striking packages (\"Paquet PAC\"). With his flair for color and composition, Cappiello created a work that goes far beyond its original purpose as a biscuit advertisement and is now considered an important design of early graphic design.\u003c\/p\u003e\n\u003cp\u003eYou will receive a modern reproduction of the featured motif, not an original poster.\u003c\/p\u003e\n\u003cp\u003eHigh-quality print on 200g\/m² FSC premium paper or equivalent paper, matte finish.\u003c\/p\u003e\n\u003cp\u003eNote: Frame and decorations in the product photos are not included.\u003c\/p\u003e","brand":"Atelier Orlo","offers":[{"title":"40x60 cm \/ 16x24″","offer_id":59480448893262,"sku":"5c64b6ee-6cca-4b8d-8383-1fb86670bded","price":35.36,"currency_code":"EUR","in_stock":true},{"title":"60x90 cm \/ 24x36″","offer_id":59480448926030,"sku":"b8f4179a-5270-4320-bec0-84bab373260f","price":45.16,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/3392\/3918\/files\/cappiello-keks-werbung-rot-blau-grafik.webp?v=1776799328","url":"https:\/\/atelier-orlo.de\/en\/products\/paquet-pernot-1912-leonetto-cappiello-vintage-kunstdruck","provider":"Atelier Orlo","version":"1.0","type":"link"}