{"product_id":"le-lactobyl-robert-de-valerio-ca-1930","title":"Le Lactobyl – Robert de Valerio (c. 1930)","description":"\u003cp\u003ePrecise geometric shapes and cool Arctic blue dominate this exceptional advertising poster by Robert de Valerio from around \u003ca href=\"\/en\/collections\/vintage-poster-1921-1940\" title=\"Vintage Poster 1921 bis 1940\"\u003e1930\u003c\/a\u003e. As a master of graphic reduction, de Valerio captures the scientific aesthetic of the early 20th century to advertise the French \u003ca href=\"\/en\/collections\/vintage-medizin-poster\" title=\"Medizin \u0026amp; Apotheke\"\u003epharmaceutical\u003c\/a\u003e 'Lactobyl'. The composition plays with cones of light and a stylized clock, which symbolically represents biological regulation. In an era when graphic modernism entered everyday life, this motif relies on clear typography in contrasting orange against a deep blue background. A harmonious example of the transition from Art Deco to sober, modern graphic design.\u003c\/p\u003e\n\u003cp\u003eYou will receive a modern reproduction of the depicted motif, not an original poster.\u003c\/p\u003e\n\u003cp\u003eHigh-quality print on 200g\/m² FSC premium paper or equivalent paper, matte finish.\u003c\/p\u003e\n\u003cp\u003eNote: Frames and decorations in the product photos are not included.\u003c\/p\u003e","brand":"Atelier Orlo","offers":[{"title":"30x45 cm \/ 12x18″","offer_id":59488973095246,"sku":"687c37c8-4aa9-4ca6-8d07-6bfcc3fb9e63","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"40x60 cm \/ 16x24″","offer_id":59488973128014,"sku":"fbe246c8-a567-4c7b-96df-83090eb198b6","price":35.36,"currency_code":"EUR","in_stock":true},{"title":"60x90 cm \/ 24x36″","offer_id":59488973160782,"sku":"e17793f2-0255-4e91-9d35-0b245f152c32","price":45.16,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/3392\/3918\/files\/vintage-apotheken-plakat-frankreich.webp?v=1776862326","url":"https:\/\/atelier-orlo.de\/en\/products\/le-lactobyl-robert-de-valerio-ca-1930","provider":"Atelier Orlo","version":"1.0","type":"link"}